Shopify
Your store works. That's exactly why nobody touches it.
The theme has been patched by three freelancers, there's an app for everything, and every change waits in someone's queue. We grew a store from $0 to $30M on this platform. A store should be something you change on a Tuesday.
The symptom
Frozen by your own success.
The store sells, which is precisely what makes it terrifying to touch. Nobody remembers why that snippet exists. One of the apps — nobody is sure which — is slowing the storefront down, and each one bills you monthly whether it earns its keep or not. Meanwhile a simple change sits in an agency queue for two weeks, selling at the old conversion rate the entire time.
Behind the checkout it is worse, because it is invisible: orders re-keyed into the books, inventory reconciled by hand, support answering the same three questions, fulfilment run from a spreadsheet. The storefront gets all the attention. The operations quietly eat the margin.
What we build
The storefront, and the machine behind it.
Theme surgery
Fix what blocks revenue this quarter and leave the theme more changeable than we found it. Rebuilds only when patching genuinely costs more, and we show the arithmetic.
Private apps
Your workflow as software you own instead of three subscriptions duct-taped together. We ran a private app budget as merchants; we know exactly when owning beats renting.
App-stack rationalisation
An audit of what each app costs, what it actually does, and what it does to your load time — then fewer, better apps. Often the fastest margin win on the list.
Storefront speed
Measured before and after, treated as a revenue line. Slow themes sell less; the fix is usually removing things, not adding them.
Ops behind the checkout
Fulfilment automation, inventory sync, support triage, orders flowing into QuickBooks untouched by human typing. The invisible half of the store, run like a system.
Honest analytics
Fewer dashboards, real numbers: contribution margin by product, cohort repeat rates, the three figures an owner should actually watch weekly.
What it costs and how long
Days-to-weeks changes, priced against revenue unblocked.
Theme fixes and ops automations ship in days to weeks; private apps and larger builds are quoted as fixed phases. Everything is priced after the free day, as a fixed number, against what it unblocks — never as an hourly meter running in a queue you can't see.
We have sat on the merchant side of big-agency Shopify invoices, and the waiting always cost more than the work. Our pricing is designed against that: short loops, fixed numbers, the store selling at its new conversion rate sooner.
The arithmetic
What the app stack bills while you sleep.
Open your Shopify billing page and count. Each app looked cheap on the day it was installed — the stack is what compounds.
Your numbers
What it computes to
What the stack bills a year
$5,760
Before the hidden line: every storefront script an app injects is rented page speed.
Which of these overlap, which one private app could replace, and which are slowing the storefront — that's what the free day maps against your actual stack. We won't pretend a percentage before seeing it.
What it looks like
The free day, on a store.
A day inside a Shopify store has a rhythm to it. Morning: the app bill, line by line, against what each app actually does and what it does to load time — there is almost always one nobody remembers installing and one dragging the storefront. Midday: the theme, the checkout path and the speed waterfall, measured rather than eyeballed. Afternoon: the operations behind the screen — how an order becomes a shipment, a refund, a ledger entry — and how many human hands touch it on the way.
By evening you have fixes already shipped where the risk was low, a written list ranked by revenue unblocked per dollar, and honest answers to the two questions merchants actually ask: what is this store leaking, and what would it take to make changing it boring? No proposal unless you ask for one.
Why us, on this specifically
$0 to $30M on this exact platform.
We grew a Shopify business from a standing start to $30M and sold it. Not as an agency watching from the outside — as the merchants whose margin depended on the theme converting, the apps behaving and the operations keeping up through every Black Friday of that climb.
Along the way we were also the client: big-agency theme builds, a monthly app development budget, the queues and the change orders. We know what it feels like to pay those invoices, which is why our engagement starts with a free day of real work on your store instead of a pitch about ours.
Questions we actually get
Fair questions, straight answers.
Can you work with our existing theme?
Usually, yes. A full rebuild is sometimes genuinely needed, but it is also the most convenient thing for an agency to sell. We start by fixing what blocks revenue in the theme you have, and we will tell you honestly when patching costs more than replacing.
Should we buy an app or build one?
Count it with us. Buy when an app fits your workflow and its subscription is smaller than the cost of owning code. Build private when the app pile has become its own monthly bill, when three apps are duct-taped around one missing feature, or when your workflow is the thing that makes you money.
Are we outgrowing Shopify?
Almost certainly not. We grew a store from $0 to $30M on Shopify, and the platform was never the ceiling. Stores that feel like they are outgrowing Shopify are nearly always outgrowing the way theirs was built: the patched theme, the app pile, the manual ops behind the checkout.
Will you make my store faster?
We measure before and after, and we treat storefront speed as a revenue line rather than a vanity score. A common finding on the free day is one app quietly dragging the whole storefront; removing it is often the cheapest conversion work available.
Do you handle the operations behind the store?
Yes, and it is often the highest-value work: fulfilment automation, inventory sync, support triage, order data flowing into your books without re-keying. The checkout is half the business; the other half is everything the customer never sees.
Will you promise a conversion lift?
No, and be wary of anyone who does before seeing your data. What we promise is measured: we find the friction — slow templates, broken mobile flows, checkout surprises — fix it, and show you the before and after. On a store with real traffic, removing measured friction has a way of speaking for itself.
The next step
Start with the free day.
One day inside your systems, real optimisations delivered, and a written diagnosis. No invoice, no obligation, no slide deck. It is the fastest way for both of us to find out if there's a project here.