Groundwork

Toronto, Ontario

For Toronto companies that ship real things.

Toronto does not lack agencies. It lacks people who have actually run the kind of company you are running. We grew a Shopify business from $0 to $30M, sold it, and now do this work an hour down the QEW — including for a coffee company in the city.

Who we work with here

Brands whose growth outran their operations.

The Toronto companies that call us make and move real product: roasters, food and beverage brands, consumer goods, ecommerce businesses juggling DTC, wholesale and sometimes a retail counter. The storefront gets professional attention; the machine behind it grows by accretion. Orders re-keyed into the books. Inventory reconciled across channels by hand. Subscriptions, wholesale terms and marketplace fees all meeting in a spreadsheet at month-end.

We recognise it because we lived it at scale. Growing to $30M on Shopify means hitting every one of those walls personally — the week the channels stopped reconciling, the season fulfilment broke, the year the agency queue cost more than the agency. The work we do now is the work we wish we could have bought then.

And a word about the queue: for a growing brand, waiting is a cost of goods. Every week a fix sits behind three other clients, the store sells at its old conversion rate. Our whole model — free day first, fixed prices, short loops — exists because we were on the paying end of the other model.

What we do here

The storefront, the order flow, the books. One system.

Theme and app work that keeps the store changeable. Private apps where the subscription pile has become its own bill. Order flow that runs from checkout to fulfilment to ledger without human re-typing. Inventory that agrees with itself across DTC, wholesale and marketplaces. QuickBooks fed by all of it, so the month closes in days and the numbers are current enough to act on.

The full menu lives atwhat we do. The first step for a Toronto brand is usually a day inside the store and the stack behind it — app bill, speed waterfall, checkout path, ops — with fixes shipped where safe and a ranked list of what is leaking.

Local questions

Asked by Toronto brands, specifically.

Why hire a Niagara firm when Toronto is full of agencies?

Because you will talk to the people doing the work — owners who grew a $30M Shopify business — not an account layer billing you to relay messages. We are an hour down the QEW without downtown overhead in our prices, and we have paid Toronto-sized agency invoices ourselves. That experience shaped everything about how we engage.

Do you come into the city?

When it matters, yes — the free day is often best spent where the operation is, whether that is a roastery floor or a fulfilment space. Most ongoing work runs remotely, which Toronto companies with cloud stacks are already built for.

Have you worked with consumer brands?

Yes — including a Toronto coffee company — and more importantly we ran one, from a standing start to $30M on Shopify with wholesale alongside retail. The channel-reconciliation headaches a growing brand has, we have had personally.

Our agency queue is three weeks long. Can you work alongside them?

Yes. We do not need to replace anyone to be useful; plenty of our work is unblocking the operations an agency does not touch — the order flow, the inventory sync, the books. If a second opinion on the queue itself would help, the free day produces one in writing.

The next step

A free day, inside the stack.

Toronto and the west GTA — on site when it matters, remote when it doesn't. One day inside your store and the machine behind it, fixes shipped where safe, and a written diagnosis ranked by revenue unblocked. Then you decide.